Module also offered within study programmes:
General information:
Name:
Basics of marketing
Course of study:
2013/2014
Code:
RMS-1-104-s
Faculty of:
Mechanical Engineering and Robotics
Study level:
First-cycle studies
Specialty:
-
Field of study:
Mechatronics with English as instruction languagege
Semester:
1
Profile of education:
Academic (A)
Lecture language:
English
Form and type of study:
Full-time studies
Course homepage:
 
Responsible teacher:
dr inż. Ryś Adam (arys@zarz.agh.edu.pl)
Academic teachers:
dr inż. Prymon-Ryś Ewa (eprymon@zarz.agh.edu.pl)
dr inż. Ryś Adam (arys@zarz.agh.edu.pl)
Nowak Michał (nowak@zarz.agh.edu.pl)
Module summary

Description of learning outcomes for module
MLO code Student after module completion has the knowledge/ knows how to/is able to Connections with FLO Method of learning outcomes verification (form of completion)
Social competence
M_K001 Student can make a critical analysis of current activities marketing company and propose improvements MS1A_K06 Test
Skills
M_U001 Student is able to choose and use the various tools and marketing procedures for a particular organization (eg determine the target market, analyze the steps in the process buyer's decision-making, identify promotional tools) MS1A_U01 Test
Knowledge
M_W001 Student lists and defines the basic issues theory, including: tools, methods and marketing procedures MS1A_W17, MS1A_W18 Test
M_W002 Student is aware of business trends and the significance of environment for marketing decisions MS1A_W17, MS1A_W18 Test
FLO matrix in relation to forms of classes
MLO code Student after module completion has the knowledge/ knows how to/is able to Form of classes
Lecture
Audit. classes
Lab. classes
Project classes
Conv. seminar
Seminar classes
Pract. classes
Others
Zaj. terenowe
Zaj. warsztatowe
E-learning
Social competence
M_K001 Student can make a critical analysis of current activities marketing company and propose improvements + - - - - - - - - - -
Skills
M_U001 Student is able to choose and use the various tools and marketing procedures for a particular organization (eg determine the target market, analyze the steps in the process buyer's decision-making, identify promotional tools) + - - - - - - - - - -
Knowledge
M_W001 Student lists and defines the basic issues theory, including: tools, methods and marketing procedures + - - - - - - - - - -
M_W002 Student is aware of business trends and the significance of environment for marketing decisions + - - - - - - - - - -
Module content
Lectures:

Introduction to Marketing, History of Marketing, definitions, fundamental principles, orientations in business, basic tools,
Buyers’ behavior
Segmentation and positioning strategies
Market environment the company and its impact on marketing decisions. Obtaining the necessary data and information
Marketing-mix
Product policy
Pricing policy entrepreneurs
Distribution – the essence, the basic strategies, types of channels,
Promotion policy, its essence, the basic forms of promotion

Student workload (ECTS credits balance)
Student activity form Student workload
Summary student workload 50 h
Module ECTS credits 2 ECTS
Participation in lectures 30 h
Realization of independently performed tasks 20 h
Additional information
Method of calculating the final grade:

test grade

Prerequisites and additional requirements:

lack

Recommended literature and teaching resources:

Kotler Ph., Armstrong G. – Priciples of Marketing, Prentice Hall; 12 edition,2007
Kerin, R.A., Berkowitz, E. N., Hartley, S.W., and Rudelius, W., Marketing. (7th Edition), McGraw Hill, 2002

Scientific publications of module course instructors related to the topic of the module:

Additional scientific publications not specified

Additional information:

None