Module also offered within study programmes:
General information:
Name:
Business Communication
Course of study:
2016/2017
Code:
ZZP-2-406-ZF-s
Faculty of:
Management
Study level:
Second-cycle studies
Specialty:
Financial Management
Field of study:
Management
Semester:
4
Profile of education:
Academic (A)
Lecture language:
Polish
Form and type of study:
Full-time studies
Course homepage:
 
Responsible teacher:
dr inż. Dubel Anna (adubel@zarz.agh.edu.pl)
Academic teachers:
dr inż. Dubel Anna (adubel@zarz.agh.edu.pl)
Module summary

Students will learn how to plan and execute business communication in writing and in personal contact choosing appropriate methods and means in order to present clearly own ideas and use arguments.

Description of learning outcomes for module
MLO code Student after module completion has the knowledge/ knows how to/is able to Connections with FLO Method of learning outcomes verification (form of completion)
Social competence
M_K001 Can plan and execute business communication in writing and in personal contact ZP2A_K09 Execution of exercises,
Presentation,
Essay
M_K002 Is skilful in searching for desired content in business communication ZP2A_K07 Execution of exercises,
Essay
M_K003 Can communicate in business situations, present clearly own ideas, use arguments to convince business partners ZP2A_K05 Participation in a discussion,
Presentation
Skills
M_U001 Can communicate in English in business environment ZP2A_U22 Execution of exercises,
Presentation,
Essay
M_U002 Can implement selected useful and practical implications coming from economy, sociology and psychology in business and work situations ZP2A_U24 Execution of exercises,
Presentation,
Essay
M_U003 Can plan and execute business communication choosing appropriate methods and means ZP2A_U04 Execution of exercises,
Presentation,
Essay
FLO matrix in relation to forms of classes
MLO code Student after module completion has the knowledge/ knows how to/is able to Form of classes
Lecture
Audit. classes
Lab. classes
Project classes
Conv. seminar
Seminar classes
Pract. classes
Zaj. terenowe
Zaj. warsztatowe
Others
E-learning
Social competence
M_K001 Can plan and execute business communication in writing and in personal contact - + - - - - - - - - -
M_K002 Is skilful in searching for desired content in business communication + + - - - - - - - - -
M_K003 Can communicate in business situations, present clearly own ideas, use arguments to convince business partners - + - - - - - - - - -
Skills
M_U001 Can communicate in English in business environment - + - - - - - - - - -
M_U002 Can implement selected useful and practical implications coming from economy, sociology and psychology in business and work situations - + - - - - - - - - -
M_U003 Can plan and execute business communication choosing appropriate methods and means + + - - - - - - - - -
Module content
Lectures:

1. Definition and goals of business communication
2. Patterns of business communication
3. The communication process
4. Guidelines for successful international and cross-cultural communication
5. Principles of business communication (written, oral, visual)
6. Different types of business messages
7. Business Plan basics
8. Elements of interpersonal communication
9. Employment communication
10. Summary of learning objectives and delivered content

Auditorium classes:

The seminars will give students experience in the following applications:
1. Communication errors, costs of communication errors
2. Communication barriers
3. Communicating successfully with business partners
4. Communicating in diverse workplaces
5. Basics of written, oral and visual communication
6. Planning and composing business messages
7. Practicing different types of messages: inquiries, request, request approvals, claims, adjustments.
8. Practicing good will messages and negative messages
9. Practicing request refusals, adjustment refusals and credit refusals
10. Practicing persuasive messages
11. Reports writing
12. Proposals writing
13. Delivering short presentations to practice visual aids applications
14. Practicing interpersonal communication (feedback, positive relationships, criticism, conflict)
15. Nonverbal communication
16. Active listening
17. Practicing teamwork in business context
18. Practicing oral communication
19. Practicing job interviews
20. Summary of learning objectives and delivered content

E-learning
1. The challenges of international and cross-cultural business communication
2. Tools for written, oral and visual communication
3. Application of selected tools for written, oral and visual communication
4. Guidelines for written, oral and visual communication
5. Delivering applications and assignments

Student workload (ECTS credits balance)
Student activity form Student workload
Summary student workload 132 h
Module ECTS credits 5 ECTS
Preparation for classes 28 h
Preparation of a report, presentation, written work, etc. 20 h
Participation in auditorium classes 28 h
Contact hours 28 h
Participation in e-learning classes 28 h
Additional information
Method of calculating the final grade:

Final grade = 0.4 grade from active involvement in seminar/practical classes + + 0.4 grade from written assignments + 0.2 grade from final presentation.

Prerequisites and additional requirements:

Not required

Recommended literature and teaching resources:

1. Krizan A.C., Merrier P., Jones C.L., Business Communication. Fifth Edition, Thomson Learning, 2002, Cincinnati, USA.
2. Preisner L., Różnice kulturowe występujące przy podejmowaniu pracy za granicą, [w:] Organizacje przyszłości. Szanse i zagrożenia w kontekście integracji europejskiej, red. nauk. L. Zbiegień-Maciąg,
W. Pawnik, Wyd. Poldex, Kraków, 2003, s. 183-190.
3. Waldman L., Jones Larson C., Preisner L., Teaching Business Communication in Poland, [in:] Global Business Education, The Journal of the International Society for Business Education (ISBE), No. 140 (November), Mt. Pleasant, Michigan, USA, 2002, p. 25-32.
4. Dubel A., Królikowska K., 2014. Nature conservation versus flood protection – participatory conflict resolution for the Białka River Valley, Economic and Environmental Studies, vol. 14 no. 4, s. 473–484.

Scientific publications of module course instructors related to the topic of the module:

Dubel A., 2013. Partycypacyjne opracowanie strategii zrównoważonego rozwoju przedsiębiorstwa. W: Finansowe i ekologiczne aspekty działalności gospodarczej, red. Czyż M., Wydawnictwa AGH, Kraków.
Dubel A., Królikowska K., 2014. Nature conservation versus flood protection – participatory conflict resolution for the Białka River Valley, Economic and Environmental Studies, vol. 14 no. 4, s. 473–484.
Dubel A., 2015. Using games in business education: an evaluation experiment comparing games to other selected methods in teaching sustainable development concepts, International Journal for Business Education, no. 155, s. 31–38.
Dubel A., 2010. Public participation in consultations about Natura 2000 sites as a part of participatory management process, W: Organisation management: competitiveness, social responsibility, human capital, ed. Lewicka D., AGH University of Science and Technology Press, s. 347–364, Kraków.

Additional information:

General terms and conditions concerning course completion determine the AGH Study Regulations. Class attendance is mandatory. Two absences are possible without impact on the final grade. Students are obligated to align the backlog caused by their absence in the class and to do the homework/assignments. The consultations and teacher’s contact hours are helpful in aligning the backlog.